Nowadays, the average time a user spends on their phone is about 5 hours. Research shows that more than half of the users have come across a new brand when using their phone. Which means your site has more probability to get accessed on phones. Hence, it is important that you optimise your brand’s website for smartphone usage.
There are not one but numerous benefits of having a mobile-friendly website. We tried listing some of them below:
1. Seamless customer experience
Mobile devices have smaller screens than laptops so mobile-friendly websites adjust to give the users a better view. If your website looks great to the users and is easy to navigate, they will spend more time on it. If you are looking for an experienced web development agency in Mumbai to help you develop a mobile friendly website then check Verve Media out.
2. Increases visibility
As mentioned before, the number of smartphone users makes having a mobile-friendly website totally worth it. If your site has the relevant content, you will definitely pop up on their screens every time they search for something. Thus, there is a huge impact of mobile-friendly website on site visibility.
3. Establishes credibility and trust
Whether you want to attract more customers or retain the existing ones, credibility and trust play an important role. If your site is accessible on mobile 24 hours of the day, your customers are assured about your authenticity. Hence, they will keep visiting for your services and who knows? They might even recommend you to a few friends.
4. Cost-effective method to boost SEO
SEO (Search Engine Optimization) enables your website to rank higher on the result page. One of the most cost effective methods of optimising your website for search pages is by making it mobile friendly.
Among the multiple SEO benefits of mobile optimization, increased sales and conversions is worth mentioning, as after all that is the end goal of most of the businesses in the market.
These are some reasons why you need to optimise your website for smartphone usage. This is a highly technical process and you will need experienced professionals to guide you through it. It is always advisable that you not spend too much on a certain area of your business, in this case, web development, as it may affect the other areas.
Verve Media is an affordable web development company in Mumbai. They offer a wide range of services from graphic designing to web development. With their tailor made, strategy based digital services, you can achieve your business goals.
Their client list includes some big names like Uber, Shell, gabbana, aditya birla capital among others which makes them the best digital marketing agency in Mumbai. ‘Tashi’, a fiction film made by expert filmmakers, has bagged an award at the 2021 Pune Film Festival for best fiction film.
You can take a look at their website to get to know more about their services.
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