LLM Optimization (LLMO): Get AI to Talk About Your Brand

Sandeep Kushwaha
Sep 4
2 min read

TL;DR

LLMO (Large Language Model Optimisation) helps your brand get featured in responses generated by tools like ChatGPT, Google Gemini, and Perplexity. It’s about showing up where people are now searching. By making your content AI-readable, trusted, and human-sounding.

Why LLMO Matters Now More Than Ever

Search doesn’t start with a search engine anymore. More and more people are skipping Google and heading straight to AI tools for answers. Ask something, get a full summary, no links, no browsing.

If your brand doesn’t show up in those responses, you’re not just behind. You’re missing out completely.

That’s why LLMs in digital marketing matter. It’s not about gaming the system. It’s about helping AI understand your brand and decide you’re worth mentioning.

What Is LLMO?

LLMO stands for Large Language Model Optimisation. In simple terms, generative AI marketing is how you train your content and digital footprint to make sense to AI tools.

These systems don’t search the internet in real time. They rely on a web of trusted, structured sources. Sites with clean markup, consistent messaging, and writing that doesn’t sound like a brochure. That's how LLMs read content.

If your content isn’t clear, isn’t fresh, or doesn’t show up in the right places, AI won’t pick it up. This is how LLMs impact marketing.

Why You Should Be Paying Attention

AI results are baked into more than 13% of search results right now.

Gen Z and younger users are skipping Google completely and asking AI for recommendations.

Traffic from AI tools tends to be more qualified, people convert faster and engage more.

This isn’t a trend. It’s the next layer of how people find, choose, and trust brands.

What Good LLMO Looks And Feels Like

Consistency across the board. Keep your brand name, description, and vibe the same across LinkedIn, Crunchbase, your website, everywhere. If possible, get listed on Wikipedia. Also: schema markup on your site? Non-negotiable.

Sound like a person. Structure your content the way people ask questions. Headings should be conversational. Paragraphs? Short. Use Q&As, plain language, and avoid sounding robotic or too polished.

Earn mentions. LLMs trust others more than they trust you. Get your name on Quora, Reddit, and respected blogs. Add your own insights and quotes. The more you’re cited, the more likely AI is to include you.

Keep things updated. Stale pages don’t get surfaced. If it’s been a while, refresh key content; even small tweaks can help.

Analytics and metrics help you know where you stand. So use tools like LLMO Metrics or Adobe Optimiser to find out how often your brand shows up in AI outputs, and where you’re getting overlooked.

Final Word: This Is the New Search

LLMO isn’t about replacing SEO. It’s about evolving with how people search. If your brand can’t speak AI’s language, you won’t get heard.

It's times like these when getting backed by an AI SEO agency like Verve Media can set your brand up for continued future growth. Their integrated digital marketing agency in Mumbai helps brands move with the times, making sure you’re seen in Google and in AI. With sharp SEO, strong content, and technical know-how, we help your brand get noticed where it counts. Want to know how AI sees you? Book a free LLM Optimisation Audit with Verve Media.