Keywords are the basis of every Search Engine Optimisation (SEO) strategy, but single-word keywords are generally too competitive and vast. This is why boosting your SEO traffic by finding and using secondary keywords is essential. In essence, secondary keywords are related terms that complement your primary keywords, help capture more traffic, and increase the relevance of your content to search engine algorithms. This blog will dive into a step-by-step discussion on how to find and use secondary keywords to boost your SEO traffic.
The first step is to decide on the main keyword that best describes your content. This keyword should be what your audience is most likely to search for when looking for your topic.
Next up, you need to find secondary keywords that your target audience might use. To do this, use tools like Ahrefs or Google Keyword Planner to find related keywords that people might also be searching for. These related terms are your secondary keywords and help broaden your content’s reach.
Include these secondary keywords in your content, but make sure they fit naturally into your writing. Use them in headings, subheadings, and throughout the text. Also, add them to your meta descriptions and image tags to increase SEO traffic.
Place secondary keywords in your headings (H2 or H3) to make your content easy to read and more attractive to search engines. You can also link to other pages on your site using these keywords, which helps improve your site’s overall ranking.
After publishing, you must check how your content is performing by using tools like Google Analytics. See which keywords are bringing in the most traffic and adjust your content as needed to keep it optimised.
Lastly, remember that secondary keywords are great for targeting specific, niche searches that might not have as much competition. You can even create more content around these terms and link them back to your main article to boost your SEO with secondary keywords.
In conclusion, by strategically finding and using secondary keywords, you can vastly improve your content’s visibility and attract more traffic. If you want to boost your SEO performance, then you can get in touch with an SEO agency in Mumbai, such as Verve Media. They are an integrated digital marketing agency in Mumbai that offers end-to-end services for everything brand-related. Their team of SEO experts can ensure that these keywords enhance your content naturally and add value to the user's experience. Visit Verve Media and unfold a high ranking for your website on search engines today.
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