Did you know that more than 90% of web pages get no organic traffic from Google? If you too have felt frustrated seeing your optimised webpage fail to climb the rankings, then you’re not alone. Even with a solid SEO strategy, there are hidden factors that might be holding your page back. Let’s uncover the most common reasons your page isn’t ranking—and how to fix them. Here are five common reasons why your page might not rank, even if it’s optimised.
Weak Backlink Profile
Even with great on-page optimisation, a lack of quality backlinks might be the reason that is preventing your page from ranking. Backlinks from authoritative and relevant sites signal trustworthiness and improve your page’s credibility in search engines’ eyes. Without them, your page might struggle to compete.
Targeting Highly Competitive Keywords
If you’re targeting keywords that are too competitive, especially if your site is newer or has low domain authority, it may become hard to outrank established competitors. This is why it can be helpful to consider focusing on long-tail keywords or less competitive terms to start building traction.
Technical SEO Issues
Technical problems like slow page speed, poor mobile responsiveness, or broken links can hinder rankings. Search engines prioritise user experience, so even if your content is optimised, these issues can hold your page back.
Thin or Duplicate Content
Search engines prioritise unique, high-quality, and in-depth content. If your page lacks depth, duplicates other pages, or doesn’t fully address the user’s search intent, it may not rank well, even if it includes the right keywords.
Low User Engagement
If your page gets traffic but has a high bounce rate or low time on the page, it signals to search engines that your content may not be meeting user needs. At such times, optimising for engagement, such as improving readability and adding visuals, can help keep users on the page longer.
Now that you understand the key reasons your optimised page might not rank, it’s time to take action. To address these issues—whether it’s building a stronger backlink profile or improving user engagement—partnering with an SEO agency in Mumbai such as Verve Media can be the catalyst you are looking for. Their trained team can help you address all of these points and will bring you one step closer to boosting your visibility and achieving your SEO goals. Visit Verve Media to keep refining your approach, and you’ll see the results of your hard work in no time.
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