A post going viral feels great. The notifications, the comments, the sudden increase in followers; all of it looks like success. But the truth, most brands eventually face is that a post going viral doesn’t always assure growth.  ROI (Return on Investment) measures what you gain from all the time, effort, and money spent online. It’s about the outcome since applause doesn’t bring much growth. It tells you if your creative energy is turning into something measurable, such as l

If you’re running a business, just having social media accounts isn’t enough. Posting randomly or occasionally won’t give meaningful...

Social platforms have changed. They’re not just spaces for brand awareness anymore. They’ve become customer support hubs, shopping tools,...

In 2025, showing up isn’t enough. Brand visibility depends on more than ad spend or top search rankings. It comes from being where your...