Your buyers don’t respond to the same playbook anymore; you must have noticed it if you run or manage a B2B company. Cold calls don’t move much. Paid ads get clicks, but not always conversations. Sales cycles feel longer every quarter. Yet one channel keeps delivering intentional, high-fit leads when everything else becomes unpredictable: SEO for B2B. B2B buyers behave differently. They research deeply, they cross-check vendors, they compare features, and they look for someon