There’s a moment every business realises that its online growth has stopped keeping pace with its ambition. Traffic hasn’t crashed. Leads still come in. But there’s this sense that the brand is no longer expanding into new search territory. Competitors show up in places where your business should have been the obvious choice. That’s when the question appears: Do we keep trying to manage SEO in-house, or is it time to hire specialists who do this all day, every day? For many c