E-commerce used to be simple: drive traffic, run a discount, hope the numbers worked out. In 2026, that kind of marketing feels like pushing a cart uphill. Customers are sharper, attention is thinner, and every platform wants you to pay rent for visibility. The upside is that what works is still very human. People want clarity. They want confidence. They want a store that feels trustworthy and easy. The job now is to build a system that brings the right visitors in, helps the