Have you ever interacted with a brand that seemed to understand your needs instantly? The secret isn’t just good marketing; it’s generative AI quietly shaping the way customers interact with businesses. Providing personalised recommendations to instant answers, this technology is redefining the whole experience, and it’s also transforming how we think about SEO.  What is Generative AI in Customer Experience? Generative AI isn’t just powering chatbots or auto-generated content